10.25.2010

Mascot week: Meet the sausages

Miller Park Sausage Race
Here are the famous Milwaukee Brewers' racing sausages. This tradition is fairly recent (it began in the 1990s with three sausages). At first, I thought this was a strange ritual, but after going to a game at Miller Park, I began to understand their odd appeal. Plus, the marketer in me can't help but admire this perfect promotion for Klement's Sausage of Milwaukee.  The sausages even have names: Brett Wurst (a bratwurst), Stosh (a Polish sausage), Guido (an Italian sausage), Frankie Furter (a hot dog) and Cinco (a chorizo). You can even schedule an appearance with the sausages. Only in Wisconsin!

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